MINI Cooper Sponsor Of Rome Film Festival
MINI, subsidiary of BMW, launches a new advertising campaign as part of their sponsorship deal with the Rome Film Festival.
Two “tribute” cars are featured in the campaign, one for Alfred Hitchcock (above left) and one for Sergio Leone (above right). Hitchcock is renowned for the classic 1963 horror film The Birds, with Leone probably best known for the Spaghetti Westerns from the mid-1960’s.
Great piece of advertising in true MINI fashion…
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